Seven major elements of communication process are: (1) sender (2) ideas (3) encoding (4) communication channel (5) receiver (6) decoding and (7) feedback. The communication process is dynamic in nature rather than a static phenomenon.
The communication process involves understanding, sharing, and meaning, and it consists of eight essential elements: source, message, channel, receiver, feedback, environment, context, and interference.
The communication system consists of three basic components: transmitter, channel and receiver.
The communication process has five steps: idea formation, encoding, channel selection, decoding and feedback. Anything that interferes with clear communication is called noise. Noise can interfere with each step of the communication process.
There are four types of communication: verbal, nonverbal, written and visual.
In two-way communication, communication is negotiated. Both sender and receiver listen to each other, gather information and are willing to make changes to work together in harmony. Their intent is to negotiate a mutually satisfactory situation.
Types of mass communication
- Advertising.
- Journalism.
- Public relations.
- Social media.
- Audio media.
- Convergence.
- Integrated Communication.
- Film and television.
WAEC Subject Combination for Mass communication.
- English Language.
- Literature in English.
- Government.
- Economics and;
- Any other two art or social science subjects.
The following are common types of media.
- Radio. Traditional radio and digital equivalents such as podcasts.
- Video. Video and film based content such as television, movies, promotional videos, commercials and video-sharing websites.
- Publications.
- Social Media.
- Messaging.
- Digital Communities.
- Games.
- Applications.
Wilbur Lang Schramm (August 5, 1907 – December 27, 1987), was a scholar and "authority on mass communications".
| Wilbur Schramm |
|---|
| Language | English |
| Education | B.A., Marietta College M.A., Harvard University Ph.D., University of Iowa |
| Notable works | Mass Media and National Development |
| Notable awards | O. Henry Prize |
Mass Communication Courses
| Name of the Mass Communication Course | Type of Course | Duration |
|---|
| Diploma in Journalism and Mass Communication | Diploma | 2 years |
| BA in Journalism | Undergraduate Degree | 3 years |
| BA Hons Journalism & Mass Communication (BJMC) | Undergraduate Degree | 3 years |
| Diploma in Media Studies | Diploma | 3 years |
Special tools to evaluate mass communication activities
- Website monitoring. Software can track “hits” on the campaign website and their approximate origin, and detect website usage patterns.
- Internet surveys.
- Newspaper, television and radio tracking.
- Direct response tracking.
- Rolling sample surveys.
The average salary offered in a mass communication career is INR 6 Lakh per annum after post graduation. Popular mass communication career paths include Advertising, Public Relations, Photography, and Film and television. The average salary offered for the mass communication career is INR 4.02 lakh per annum.
The main means of mass communication, esp. newspapers, radio, and television, regarded collectively; the reporters, journalists, etc., working for organizations engaged in such communication. Also, as a count noun: a particular means of mass communication.
The Pros of Mass Media
- It Can Keep Us Connected.
- It Can Spur Business.
- It Can Spread Art and Culture.
- It Can Give Voice to the Voiceless.
- It Can Empower the Already Powerful.
- It Can Be Used for Disinformation and Hate.
- It Can Homogenize Culture.
- It Can Overtake Personal Connections.
Media in the United States comprises several different types of widespread communication: television, radio, cinema, newspapers, magazines, and Internet-based websites (especially blogs).
The most popular types of mass media include
Newspapers, Radio, Television, Internet, Magazines and more!
What is Mass Media?
- Journalism.
- Social Media.
- Films.
- Television.
- Radio.
- Advertising.
- Public Relations.
- Books, Magazines, Newspapers and Journals.
In Simple words , Mass Communication refers to the act of disseminating information to the masses/public. And, Mass Media refers to the medium or the method employed to disseminate this information. news is broadcasted through various mass medium such as television channels or radio channels or a certain film.
What is the Bachelor in Mass Communication Syllabus?
| Semester 1 | Semester 2 |
|---|
| Political Science | Introduction to Journalism |
| Introduction to Theatre | Introduction to Advertising Introduction to Public Relations |
| History of Indian Cinema | Design Tools-I |
| Basic Sociology | Introduction to Audio-Visual Communication |
Following are the various job profiles offered to graduates in mass communication:
- Fashion Photographer.
- Film Director.
- TV Correspondent.
- Producer.
- Radio Jockey/ RJ.
- Screenwriter.
- Sound Engineer.
- Sound Mixer and Sound Recordist.
The definition of mass media is communication that reaches and influences a large number of people. An example of mass media is Google news. Those means of communication that reach and influence large numbers of people, esp. newspapers, popular magazines, radio, and television.
Terms in this set (8)
- Economic Function. provides info on products, good, and services.
- sentry function. paper watched for what is over the horizon, safety, social issues, policy.
- the record keeping function.
- Social function.
- Entertainment function.
- marketplace function.
- agenda setting function.
- political function.
In an organization, communication serves four purposes:
- Control.
- Motivation.
- Information.
- Emotional Expression.
The media include radio, television, films, newspaper, posters, leaflets etc. Mass communication does not take place through face to face or telephonic conversation. Rapid and continuous dissemination: Another distinct characteristic of mass communication is the speedy and continuous dissemination of the message.
