A page's meta description should intelligently (read: in a natural, active, non-spammy way) employ the keywords that page is targeting, but also create a compelling description that a searcher will want to click. It should be directly relevant to the page it describes, and unique from the descriptions for other pages.
Do Meta Tags matter for SEO in 2020? Yes, they do, but not all Meta tags can help you in 2020. In my experience, if you want to rank high in Google in 2020 then you also need to focus on high-quality content and user satisfaction.
Meta tags are used “behind the scenes” of a website page to communicate information about that page to search engine crawlers. The Meta Keyword tag is used — or more accurately, was used — to let Google and other search engines know which keywords were most relevant to the content of a given web page.
Meta can be used as an acronym for “most effective tactics available,” and calling something “meta” means that it's an effective way to achieve the goal of the game, whether it's to beat other players or beat the game itself.
Good descriptive writing includes many vivid sensory details that paint a picture and appeals to all of the reader's senses of sight, hearing, touch, smell and taste when appropriate. Descriptive writing may also paint pictures of the feelings the person, place or thing invokes in the writer.
Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. A page's title tag and meta description are usually shown whenever that page appears in search engine results. (We'll look at some examples of this later.)
In short, Google does not use information in the keywords meta tag or the description meta tag to actually rank pages, but it does use the meta description text to create search snippets.
Definition and UsageThe <meta> tag defines metadata about an HTML document. Metadata is data (information) about data. <meta> tags always go inside the <head> element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings.
Meta tags are important because they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They will therefore impact your traffic and engagement rates, which can impact your SEO and rankings. Meta tags are an important part of a solid SEO strategy.
A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page. Search engines show it in search results when the meta description also includes the keywords being searched.
By using these meta tags, you can boost your website's SEO.
- Title Tag. The title tag is the first HTML element that specifies what your web page is about.
- Meta Description.
- Canonical Tag.
- Alternative Text Tag.
- Robots Meta Tag.
- Open Graph Meta Tags and Twitter Cards.
- Header Tags.
- Responsive Design Meta Tag.
There is no official limit on the number of meta keywords you can have. Each search engine sets their own rules. However, it is a good practice to have less than 10% of the total words of a page. If for example your page has 300 words it is better to have maximum 30 words in your meta keyword tag.
What are Meta Tags? Meta tags provide information about the webpage in the HTML of the document. This information is called "metadata" and while it is not displayed on the page itself, it can be read by search engines and web crawlers. Example of meta tags include the <title> and <description> elements.
Custom Meta Tags
- Find the SEO, Custom Meta Tags settings box and click Add Meta Tag.
- Select Name (or Property) from the menu.
- Enter the appropriate value for the Name (or Property)
- Enter the appropriate value for the Content.
- Update/Publish the page.
Meta-keywords are dead. Do not use them. The keywords meta tag was really designed in 1995 for very archaic old search engines and some could argue that the rise of Google was actually because of older search engines relying too much on this tag.
Support meta descriptions with strong page titles.
- Use the keyword but don't overuse it.
- Place the keyword near the front of the title.
- Focus on readers, not just search engines.
- Show benefits and value.
- Include your brand name when relevant.
- Write 50 to 60 characters.
- Write unique page titles for each page.
Without a viewport meta tag, mobile devices render pages at typical desktop screen widths and then scale the pages down, making them difficult to read. Setting the viewport meta tag lets you control the width and scaling of the viewport so that it's sized correctly on all devices.
