A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page. Search engines show it in search results when the meta description also includes the keywords being searched. The blue words at the top are the “Title Tag.” They're the title of the web page.
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO .
Best Practices When Writing Meta Descriptions
- Length should be up to 160 characters and no more!
- Use action-oriented language. It gets clicks!
- Make it specific and relevant. Put that keyword in!
- Don't deceive searchers. They will hate you for that!
- Provide a solution or benefit. Create value!
A meta title (also called title tag) is an element in the head section of an HTML document that defines the title of each page of a website. It is retrieved by web browsers and also used by search engines such as Google to display a webpage in search results (SERPs).
5 Tips for Writing Title Tags
- Write unique titles for every page. Every page on your website is unique and your title tags should reflect that.
- Pay attention to length.
- Use your target keyword (but don't overdo it).
- Be descriptive of what's on the page.
- Make a (brief) case for what's on the page.
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.
Changing the Title & Meta Description through each Post & Page
- Login to your WordPress site.
- Navigate to the Yoast SEO Plugin.
- Select the Post or Page from the left side of the menu.
- Scroll down the page until you see the section called “Yoast SEO”
- Click “Edit Snippet”
Site Description. The site description text does not appear on your site – it is used by search engines and displays in search engine results. The site description is information about your site and encourages people to visit your site.
Good descriptive writing includes many vivid sensory details that paint a picture and appeals to all of the reader's senses of sight, hearing, touch, smell and taste when appropriate. Good descriptive writing uses precise language.
Meta Keywords: What They Are and How They Work. Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
Usually, the meta title consists of two main keywords and the company or brand name, potentially also the area where the company is based. Whether the location is included in the title depends on whether the website is optimized locally or not. The meta title is an important element for both user and search engine.
Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. A page's title tag and meta description are usually shown whenever that page appears in search engine results. (We'll look at some examples of this later.)
- Know Who Your Target Audience is. The first step to writing product descriptions is to define your target audience.
- Focus on the Product Benefits.
- Tell the Full Story.
- Use Natural Language and Tone.
- Use Power Words That Sell.
- Make it Easy to Scan.
- Optimize for Search Engines.
- Use Good Images.
(plural descriptions) A sketch or account of anything in words; a portraiture or representation in language; an enumeration of the essential qualities of a thing or species. The act of describing; a delineation by marks or signs. A set of characteristics by which someone or something can be recognized.
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO .
“Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). SEOmoz uses meta descriptions on their homepage and product pages, but not their blog posts.
5 Steps To Writing Effective Meta Titles And Meta Descriptions
- Identify Your Unique Selling Point. No one knows your business and your website better than yourself.
- Call To Action. You know what they say about assuming, so be nice and do not do it.
- Write Engaging Content. Consider the impact your words will have on a potential client.
- Consider Optimal Length.
- Keyword Insertion.
How to optimise your meta descriptions – a best practice guide
- What is the page about? Your meta description should answer the question “What is your website page about?
- Make it unique. Avoid duplicate meta description tags and make sure you give the search engines unique info about each specific page.
- Keywords.
- Recommended length.
- Not a Ranking factor.
What is a description tag ? The description tag is a piece of html code that's meant to give a short – you guessed it – description of a web page. The description tag is at the top of the page in thesection of the code.
Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.
