PROJECT OF CONSUMER AWARENESS OBJECTIVES 1) Itseeks information about consumer awareness regardingdifferent products . 2) It gets information about demerits ordefects of products from consumers and suggests remedialmeasures . 3) It makes popular the positive points of theproducts.
To conclude, people are concerned about differentaspects of consumer awareness i.e. their rights and duties,certified products, MRP, date of manufacturing and expiry of theproducts they used, Consumer Courts etc as far as urban areais concerned.
Consumer protection laws are a form of governmentregulation that aim to protect the rights ofconsumers. For example, a government may require businessesto disclose detailed information about products—particularlyin areas where safety or public health is an issue, such asfood.
Jago Grahak Jago programme was launched in2005. a. It is a consumer awareness programme which educates peopleabout their rights as a consumer.
Awareness of the program is an issue as higherawareness could have made it much more successful. Accordingto a study of consumer rights in India, just 42 per cent have heardabout consumer rights and almost 50 per cent of consumers are noteven aware about government's 'Jago Grahak Jago'campaign.
"Jago Grahak Jago" is a publicity campaignundertaken by the government to inform the common man about hisrights as a consumer. The campaign specially targets the remote andrural areas. It has been widely publicized through print and visualmedia. Consumers form the largest economic group inIndia.
The Eight (8) Basic Consumer Rights
- The Right to Basic Needs.
- The Right to Safety.
- The Right to Information.
- The Right to Choose.
- The Right to Representation.
- The Right to Redress.
- The Right to Consumer Education.
- The Right to a Healthy Environment.
Consumer awareness is making the consumerof your goods aware of his or her rights . This includes thecommercial aspects of the goods or services,the health aspects andthe security aspects. Acknowledgement for consumerawareness is generally making the consume aware of hisor her rights and duties .
Consumer education is a significant factorin keeping the economy moving, as it holds companies accountablefor what they sell and how they sell it, and gives consumerscontrol over their purchases. It motivates consumers toprovide feedback that can be used to improve the quality ofproducts and services.
How to Increase Consumer Awareness
- Step 1: Teach customers they do have a problem or need. Makingconsumers aware of a problem can be a little tricky when they don'tknow or care too much about it.
- Step 2: Teach customers the basic solution to the problem. Thisis not a hard or even a soft selling phase.
- Step 3: Here comes the selling.
The definition of Consumer right is 'theright to have information about the quality, potency,quantity, purity, price and standard of goods or services', as itmay be the case, but the consumer is to be protected againstany unfair practices of trade. It is very essential for theconsumers to know these rights.
Consumer awareness refers to the combination ofthe following : (i) The knowledge of the product purchased by theconsumers in terms of its quality. For example theconsumer should know whether the product is good for healthor not, whether the product is free of creating any environmentalhazard or not etc.
The Five (5) Consumer Responsibilities
- Critical Awareness. The responsibility to be more alert andquestioning about the use of, and the price and quality of goodsand services we use.
- Social Concern.
- Environment Awareness.
- Solidarity.
What are the factors causing consumerexploitation
- The following are the reasons for consumer exploitation:
- Illiteracy and Ignorance of the Consumer:
- Fatalism of Consumer:
- Compromising Attitude:
- Unrecorded Sales:
(7) Right to Basic Needs:
It includes adequate food, clothing, shelter, energy,sanitation, health care, education and transportation. All theconsumers have the right fulfil these basicneeds.Under this Act, the remedies available to consumers are asfollows:
- (a) Removal of Defects:
- (b) Replacement of Goods:
- (c) Refund of Price:
- (d) Award of Compensation:
- (e) Removal of Deficiency in Service:
- (f) Discontinuance of Unfair/Restrictive Trade Practice:
- (g) Stopping the Sale of Hazardous Goods:
The CPA gives the rights to the consumersto be informed about the quality, quantity, potency, standard andprice of goods or services so as to be protected against unfairtrade practices. After the passing of Right to InformationAct (RTI) in 2005, consumers may now seek informationunder this Act.
Consumer Rights & Responsibilities.The Right to Safety and protection from hazardous goods orservices. The Right to be Informed and protected againstfraudulent, deceitful or misleading information and to have accessto accurate information and facts needed to make informed choicesand decisions.
question_answer Answers(2) They guide consumerson how to file cases in the consumer court. On manyoccasions, they also represent individual consumers in theconsumer courts. These voluntary organisations also receivefinancial support from the government for creating awareness amongthe people.
