Generate more listings and get noticed with direct mail.
Targeted: Direct mail advertising allows real estate agents to pinpoint likely buyers and sellers by area and/or demographics (age, income, family size, etc). Direct mail allows agents to save time so they can focus on what they do best.Direct mail is a type of direct marketing in which businesses send letters, postcards, or other promotional materials to past, current or potential customers, or clients. Direct mail campaigns may be targeted to either a consumer or business or both.
Here are the 25 best real estate postcards and what makes them effective.
- Just Listed Postcards – Focus on the Listing.
- Just Sold Postcards – Give It a Personal Feel.
- Expired Listing Postcards – Capture Attention.
- Open House Postcards – Make It Clear.
- Agent Introduction Postcards – Be Yourself.
Click2Mail.com is an online, on-demand, SaaS print-to-mail service for sending postal mail. Use our system to create letter mail, postcards, self-mailers and more for commercial-grade, secure next-day production and posting.
Proof
- Step 1: Enter the Quantity of EDDM® Postcards you would like to Print and Mail.
- Step 2: Select your Every Door Direct Mail® Options.
- Step 3: Click on Customize Order to use our EDDM® Template and create a postcard.
Before you start, it's important to have a realistic direct mail schedule. A direct mail campaign can take 5-10 weeks to plan, create and implement, then another week or two before the finished mailer arrives at its destination.
How Often Should You Mail Something? To stay top of mind with your client base the Direct Marketing Association (DMA) recommends a mailing frequency of every 21 days. Most top companies stick relatively closely to that – usually every 30-45 days to ensure three things: Their customers know they're still in business.
Conventional wisdom and research have shown the following summary for which days work best for direct mail to be received:
- Monday– Monday is generally the day when the most household post is received.
- Tuesday, Wednesday, and Thursday– Delivery between Tuesday and Thursday is considered optimum.
Up to 90% of direct mail gets opened, compared to only 20-30% of emails.
Despite the belief that direct mail is dead, it couldn't be more alive. In fact, the expanding practice of digital marketing has only enhanced the return on investment you can get from a successful direct mail campaign sent to your customers.
7 Ways to make Direct Mail more Effective
- Focus on buyers, not responses.
- Make it easy to buy.
- Stress benefits, but describe features that sell.
- Adopt appropriate mass-advertising techniques to your direct mail.
- Avoid slavish imitation of “successful” mailings.
- Trust, but verify.
- Create a big selling idea.
The cost of EDDM Retail is $0.18 per piece plus drop shipping costs. After all is said and done, the postage savings can reach up to 7 cents over standard letter mail, or 3 cents over 4×6 postcard first class postage rate. That adds up fast when you're sending thousands of postcards.
Yet, if postcards are presorted then they can apply for bulk mailing rates ranging from 25.3 cents to 28.4 cents apiece depending on the distribution of the mailing list. Postcards are only eligible for first class mailing rates, and thus can only be presorted if there is a minimum of 500 postcards.
Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, marketing copy, mailing lists, printing, and distribution. Some organizations do much of this inhouse and wind up only paying for printing and mailing.
These 7 industries rely on Direct Mail Marketing to crush marketing goals and catapult sales.
- 1.) Real Estate Brokers & Agents.
- 2.) Car Dealerships.
- 3.) Charities.
- 4.) Marketing & Advertising Agencies.
- 5.) Schools.
- 6.) Medical Offices.
- 7.) Solar companies.
Direct mail campaigns give a high ROI and even a higher ROI than paid ads. They can work effectively in a campaign by themselves, or alongside a digital-marketing campaign. Because direct mail is more likely to get read, it increases your brand awareness, even if the first letter is unsuccessful.
Who still sends direct mail? Many of the most successful companies in the U.S.
- American Express.
- Capital One.
- Chase Manhattan Bank.
- Citibank.
- Costco.
- Direct Marketing Association.
- J.C. Penney.
- The Wall Street Journal.
Aaron Montgomery Ward – Considered to be the founder of direct marketing.
Direct marketing is an advertising strategy that relies on the individual distribution of a sales pitch to potential customers. Mail, email, and texting are among the delivery systems used. It is called direct marketing because it generally eliminates the middleman such as advertising media.
Direct marketing allows you to generate a specific response from targeted groups of customers. It's a particularly useful tool for small businesses because it allows you to: focus limited resources where they are most likely to produce results. measure the success of campaigns accurately by analysing responses.
Even in the digital age, there are many companies effectively using direct mail marketing—some far more successfully than others.
- Burger King.
- Mead Johnson.
- Tylenol.
- Botanic Choice.
- Google.
Once you've outlined your target market, staging a direct-mail campaign has seven key steps:
- Develop a mailing list.
- Create a mailing piece.
- Code your response vehicle.
- Test the campaign.
- Run the campaign.
- Handle customer responses.
- Analyze the results of the campaign.
- Envelope.
Emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, websites, and catalog distribution are some examples of direct marketing strategies.
